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Some say that good designers are born, whilst others say they are made. In Eric’s case, he is certainly the result of both. As a child, Eric possessed a natural creative disposition. This was observed and noted by his mother, a well-known make-up artist, who further inculcated his passion for the arts by providing him with an artistic environment during his youth which has had a profound and inspirational impact on him since.

A product of the Hong Kong Institute of Fashion Design, the “Eric Choong Haute Couture” label was conceived in 1990 upon his return to Kuala Lumpur and the setting up of his first atelier. Based on Eric’s firm and guiding philosophy that “fine style never goes out of fashion”, the label quickly became known for its modern & sophisticated approach to creations gestated from ideas endemic to Malaysian culture. Praises were quickly earned from the fashion elite for the label’s unique fabric combinations, exquisite cut, signature intricate detailing and modern interpretation of classic designs.

Encouraged by his clients’ response and obliged by requests, Eric naturally extended his eclectic design sensibility to bridal trousseau leading to the formation of the “Eric Choong Brides” label. Seventeen years later, this label is now regarded as one of the leading authorities in the luxury bridal wear market.
Eric Choong Haute Couture
Eric Choong Brides
Eric Choong Pret a porter
Eric Choong Flowers
Eric Choong Homme

Eric Choong Kuala Lumpur
61-1 & 63-1, Jalan Telawi 3
Bangsar Baru
59100 Kuala Lumpur
Malaysia

Tel : +603-2283 2113
Fax : +603-2283 2117

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